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How the hell is this gooey effect possible in Framer? It looks so good!

About me

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About me

Resume

No. 1 Video Partnering Platform in India

Turning

Turning

Inspiration

Inspiration

into ready-to-shoot scripts

into

into ready-to-shoot scripts in seconds

in seconds

ready-to-shoot Scripts in seconds

Turning

Inspiration

into ready-to-shoot scripts

in seconds

How might we help brands turn top-performing video inspiration into ready-to-shoot, on-brand scripts in seconds — and execute them seamlessly?

Role

Lead Product Designer / AI Experience

Time

Feb 2026 → Ongoing
(Exploration → Build → Beta launch)

Team

1 Product Designer, 3 Engineers (AI + Frontend), Growth & Ops stakeholders

Industry

Creator-led video production / AI tools / MarTech

How might we help brands turn top-performing video inspiration into ready-to-shoot, on-brand scripts in seconds — and execute them seamlessly?

Role

Lead Product Designer / AI Experience

Time

Feb 2026 → Ongoing
(Exploration → Build → Beta launch)

Team

1 Product Designer, 3 Engineers (AI + Frontend), Growth & Ops stakeholders

Industry

Creator-led video production / AI tools / MarTech

The Problem

Brands were stuck between inspiration and execution.

They could see great UGC ads everywhere — but

  • Didn’t know why they worked

  • Struggled to replicate them for their brand

  • Took days to go from idea → script → shoot

The Opportunity

What if brands could:

  • Explore top-performing ads

  • Instantly adapt them to their brand voice

  • And execute the script immediately

All in one flow.

The Opportunity

What if brands could:

  • Explore top-performing ads

  • Instantly adapt them to their brand voice

  • And execute the script immediately

All in one flow.

Solution

A smart script engine that converts high-performing video inspiration into ready-to-shoot, on-brand scripts.

How It Works

Explore What Works

Curated feed of proven, high-performing videos

  • Signals like “long-runner” highlight winning creatives

  • Removes guesswork → only shows what actually performs

Personalised Feed

👋 Creating scripts is easy

Real scripts from high-performing videos — so you know what “good” actually looks like.

Add your brand details

1

Explore curated videos

2

Pick a video you like

3

Generate a script

Got it!

Brands input:

  • Brand name

  • Category

  • Product/service

AI generates a tailored inspiration feed

Ensures relevance from the first scroll

  • Removes guesswork → only shows what actually performs

Step 2

Invite creators that feel right

Invite creators that feel right

Actor 1

+2

Invited Creators

Add more

+ ₹700/per actor

Add Preferences

Filters

2

Skip (Send invite to all creators)

This is the most engaging part of the journey. Clients explore creator profiles, invite one or multiple creators, and even rehire previously worked-with talent. Requiring at least one invite helps us understand intent signals — gender, age, location — allowing smarter matching and attracting relevant creators organically.

Design thinking: turn selection into exploration, capture structured preference data, and balance control with intelligent supply-side matching.

Step 3

Step 3

Review, optimise & complete payment

Review, optimise & complete payment

Claim your credits · Save ₹1200

Claim now

GST

20%

₹467.00

Subtotal

₹18,678.00

₹7999.00

Breakdown

₹8678.00

Breakdown

₹7999.00

Breakdown

Video 1

2x Add ons

1x Additional Actor

Home Studio Pro

Video 1 Details

Rename

30s/ English/ 7 days/ Landscape/ Indoor Background/ Added Product

Actor 1/ Indian/ Male/ Teens(13-18 years old

Delete

Modify

Here intent turns into commitment. Clients review each video, modify plans, remove items, and see a transparent pricing breakdown in real time. We surface available credits here to nudge action, reducing hesitation and rewarding signup while keeping full control in the client’s hands.

Design thinking: Maximise confidence before checkout, reinforce value through pricing clarity, and convert high-intent momentum into a seamless, compliant payment.

Video Walkthrough

Video Walkthrough

Results

Business Impact (First 30 Days)

Time to Order 8–10 min → 2–3 min

Order Volume 2× increase

Orders Processed 270 real orders

GMV Generated ~₹20,00,000

Operational Efficiency Major drop in call-based manual order placement

Why This Worked

  • 1. Sequence > Simplicity

    We didn’t reduce steps dramatically. We changed when commitment happens.

    2. Momentum Builds Trust

    Fast flows feel more reliable and modern.

    3. Visible Pricing Reduces Anxiety

    Users always knew cost impact of choices.

    4. Micro Decisions Beat Big Forms

    Breaking configuration into small steps reduced cognitive load.

1. Sequence > Simplicity

We didn’t reduce steps dramatically. We changed when commitment happens.


2. Momentum Builds Trust

Fast flows feel more reliable and modern.


3. Visible Pricing Reduces Anxiety

Users always knew cost impact of choices.


4. Micro Decisions Beat Big Forms

Breaking configuration into small steps reduced cognitive load.